Campaigns

Campaigns

We design strategic messaging and build pressure campaigns that make hard things happen when conventional channels fail.

From corporate accountability to policy change, we help organizations cut through the noise and win.

Filling the Void: Mobilizing When Conventional Channels Fail

The pattern was impossible to ignore: A crisis would erupt. Outrage would flare. Then, nothing. Politicians would defer. Corporations would calculate. And the window for action would vanish.

But in that gap between "someone should" and "someone did," we saw our role: Build the tools, coalitions, and pressure to force change when institutions won't.

We craft clear, powerful messages and shape them into stories that stick, turning complex ideas into compelling narratives while making sure that the right message reaches the right audience at the right time. We develop the messaging frameworks that maintain credibility under pressure and advance priorities through shifting landscapes.

Impact Chronicle #1: Finding the Pressure Points

Tanker Free BC campaign materials and coastal protest imagery.

When Kinder Morgan's pipeline threatened BC's coast, we founded Tanker Free BC and partnered with T'sleil-Waututh Sacred Trust which mobilized legal challenges, shareholder campaigns, and grassroots actions that delayed construction for a decade. We shifted public opinion on pipeline projects through multi-pronged messaging, media campaigns, events and by mobilizing new groups, old groups and thousands of on the ground voices. And when the Orcas entered the chat? Suddenly, it wasn't just about pipelines; it was about who we were willing to lose.

The Result

  • 56 million tonnes of annual emissions prevented.
  • Tens of thousands of citizens mobilized
  • Lasting partnerships and friendships formed with Indigenous partners
  • The narrative changed on oil spills and climate culpability
"We'll never forget Chief Rueben George speaking directly to Richard Kinder at their shareholder's meeting shortly before the company pulled out of the project. 'We are going to stop this project, we are doing it to protect the inlet which is our inherited responsibility and we are doing it for our kids and their kids and we are also doing it for you and your kids because this is the right thing for everybody.'"

Impact Chronicle #2: VoteClimate - Changing the Conversation

VoteClimate billboards, bus wraps and digital advertising.

We turned climate apathy into electoral firepower, saturating swing districts with thousands of billboards, bus wraps, and digital ads until politicians saw climate warnings everywhere - from their morning coffee shop to their evening commute. When targeted mail campaigns started delivering stacks of voter letters thicker than Santa's Christmas pile, even the most stubborn incumbents got the message.

The Result

  • 12 vulnerable climate-deniers unseated in target ridings
  • 400,000 voter impressions across 20 key battleground ridings
  • Climate policy became a top-3 voter issue in ridings we targeted
  • Federal government fell and was replaced with a more progressive agenda

Impact Chronicle #3: Stopping the Unstoppable

Campaign against the Raven Coal Mine.

When the Raven Coal Mine was fast-tracked for approval, we mobilized fishers, scientists and local residents to expose its threats to oyster beds, watersheds and climate stability. Our research became the backbone and our media strategy turned regional concern into outrage.

At Thor Chemicals, our investigations triggered mercury testing that forced a UN intervention and global attention on what the company had buried for years.

The Result

  • 440,000 tonnes of annual coal emissions prevented
  • 8,000+ workers protected from mercury poisoning
  • A playbook for halting "done deal" projects through science, storytelling, and solidarity
  • Thor Chemicals site shuttered
  • Raven Coal mine stopped
  • Communities empowered to say "no" to false inevitabilities.

Impact Chronicle #4: Conversations for Responsible Economic Development - Rewriting the Cost-Benefit Analysis

The CRED economic report.

We flipped the script on corporate climate engagement. Instead of protests or petitions, CRED equipped businesses with hard-hitting economic analysis that made clean energy policies impossible to ignore; even for the most reluctant.

The Result

  • 300+ businesses mobilized as unexpected climate champions, from local shops to national brands
  • A new playbook for corporate climate advocacy that outlobbied the lobbyists, proving good policy could also mean good business
Our favourite moment? When we heard from an insider that "Your CRED economic brief was the only doc on the Minister's desk with coffee stains." We soon discovered that somehow, Natural Resources Canada was using it as a talking point and sending it out to all of the key players.

Impact Chronicle #5: Disability Without Poverty - Stories That Moved a Nation

Disability Without Poverty campaign materials.

We amplified the voices of disabled Canadians to transform cold policy debates into urgent human conversations. Partnering with Disability Without Poverty, we helped turn lived experience into political currency, where ministers heard from constituents, not just statistics.

The Result

  • Historic legislation tabled to establish Canada's first national disability benefit
  • "Nothing About Us Without Us" became more than a slogan, it shaped policy design

Impact Chronicle #6: The Political Engine

Campaign work across council races and federal battlegrounds.

We have been embedded in the engine rooms of dozens of crucial campaigns, from local council races to federal battlegrounds. We provided everything from data to strategy to communications and mobilized volunteers that became the backbone of their ground games, ensuring climate action wasn't just a talking point but a core pillar of winning coalitions.

The Result

  • While individual races are won and lost, our collective power shifted the political terrain
  • We demonstrated that aligning with a strong climate platform is not a liability, but a prerequisite for a new generation of leadership, building an unbeatable foundation for the fights to come

Working on Something Important?

Feel free to reach out and book some time to explore what we could do together.