Impact Chronicle #1: Making action viral with The Great Climate Race
The great climate race was an innovative event series as well as a peer-to-peer fundraising application that enabled runners and walkers to raise money for solar projects to be donated to non-profit organizations and generate electricity for their buildings for decades to come. This campaign not only expanded the base of who was involved in climate campaigns but also helped drive awareness about the viability and benefits of climate solutions tech in the real world.
Funded dozens of solar projects in partnership with other groups including the roof of the Vancouver Central Library, A remote Orca research facility, First Nations communities transitioning off diesel generators and more
The Insight
People engage when climate work feels communal and positive, not punitive
The Build
Peer-to-peer crowd funding app
The Win
- 72% of runners were first-time climate donors; 41% joined because friends were doing it